Uber Taxi Toolkit
Brief:
Our objective is to launch taxi services onto the Uber platform by creating a global toolkit. This toolkit will establish creative direction for campaigns and provide visual guidelines for branding. By unifying our positioning and brand framework globally,
we aim to enhance awareness and familiarity with our taxi services.
Idea:
we aim to enhance awareness and familiarity with our taxi services.
Idea:
Every day, millions of people around the world hail taxis. With Uber, these services are now accessible through our app.
We blend the familiarity of local taxi services with the control, reliability, and seamlessness of Uber. As part of our branding,
we introduce a distinctive graphical element: the chevron stripes, which are applied to vehicles.
We blend the familiarity of local taxi services with the control, reliability, and seamlessness of Uber. As part of our branding,
we introduce a distinctive graphical element: the chevron stripes, which are applied to vehicles.
How:
Accessing Uber Taxi is simple through our app. Users can request a taxi directly, with upfront details provided on trip cost, estimated arrival time, and driver information. Pickup is seamless, as the driver locates you directly. Furthermore, our app features safety measures, driver background checks, and route information to ensure a secure ride.
Japan OOH
LATAM OOH
Client: Uber
Creative Director: Florentijn Diepeveen
& Dagmar Hoogland
Copywriter: Max Gershfield
Art directors / Designers: Leonie Hunter-Marrow,
Tomas Janicek
Animator: Jordan Shevell
Concept video by Florentijn Diepeveen
Creative Director: Florentijn Diepeveen
& Dagmar Hoogland
Copywriter: Max Gershfield
Art directors / Designers: Leonie Hunter-Marrow,
Tomas Janicek
Animator: Jordan Shevell
Concept video by Florentijn Diepeveen
