Background
PositivePsychology.com is an online platform that creates and curates positive psychology resources for helping professionals; psychologists, therapists, mental health practitioners, HR managers, and coaches. Their goal is to help practitioners to help more people through positive psychology tools.
PositivePsychology.com is an online platform that creates and curates positive psychology resources for helping professionals; psychologists, therapists, mental health practitioners, HR managers, and coaches. Their goal is to help practitioners to help more people through positive psychology tools.
Brief
Create a new look & feel for the Instagram page, keeping in line with the existing brand system. Within the field, nobody really owns positive psychology on Instagram, and they want to claim this space.
Use Instagram to give a sneak preview of the high-quality content of their masterclasses. The feed should become a testament to their credibility and high-quality products. Steer away from happyology.
Create a new look & feel for the Instagram page, keeping in line with the existing brand system. Within the field, nobody really owns positive psychology on Instagram, and they want to claim this space.
Use Instagram to give a sneak preview of the high-quality content of their masterclasses. The feed should become a testament to their credibility and high-quality products. Steer away from happyology.
The Instagram account grew from a modest 2,826 followers to 107,000 followers.
Client: Positive Psychology
CEO & project manager: Lucinda Allen
Art director / Designer: Leonie Hunter-Marrow
CEO & project manager: Lucinda Allen
Art director / Designer: Leonie Hunter-Marrow
